You searched for: ""

The results has been filter on Authors containing Sarah Phillips.
ANA has found 1 results for you, in 93 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Has customer centricity been lacking empathy all along?

Finding synergies among primary research and big data can feel like a dance of north-seeking magnets. Big data tends to focus on correlation (what, where, who), whereas market research historically focuses on causation (why). Gongos ajnd...

Catalogue: Congress 2015: Revelations
Authors: Sarah Phillips, Camille Nicita, Justin Smith, Susan Scarlet
October 1, 2015
×

Citation

Phillips, Nicita, Smith and Scarlet (2015a, October 01). Has customer centricity been lacking empathy all along?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/has-customer-centricity-been-lacking-empathy-all-along--8574